Betfair.com
www.betfair.com, who for so long were seen as the great big self interested, profit driven monster of the exchange betting world have been putting in a valiant and so what successful attempt to change that.
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With the emergence of Betdaq as a serious player in their pond and WBX begging to spawn into an exchange that just won’t be eaten by it’s bigger predators Betfair have had to adapt and improve to keep customers. To a large extend they are still somewhat of a monopoly in the field with by far the biggest customer base and liquidity in their markets. But after they arrogantly assumed that their customers wouldn’t leave them no matter what they did and but up the commission rates on the site I think they were a little shocked at the amount of defectors. Ok, it was never enough to really threaten them but it was certainly a warning.
Recently the firm has been trying to get back to a little bit of the basics and put the customers first. Plenty of cash back offers have been on the table with a few second chance schemes. Also the introduction of things like Timeform radio with expert opinions and previews has been good along with live TV streaming of some of their in running events. All these are aimed at keeping customers and pushing the brand even further forward instead of resting on their laurels.
No doubt that at present it is the best exchange and s getting better but there is still a lot wrong with it. For example the forum, which was intended for punters to share views and discuss the action to build on the community feel, is still full of belligerent, self important, ignorant idiots who pour scorn on anyone they think knows less them they do, which to them is everybody. And that sums up everything bad in racing and does the sports reputation no good.