ME BET Tevez
This advert was torn our out free newspaper The Metro which is a paper distributed on public transport across the UK. This advert is the latest is a campaign of specific football bets for a match that is taking place on the evening of the same day the advert is printed. The advert was taken from the sports section of the paper which makes me think that is mainly aimed at the male readers. It is a very basic yet attractive advert because although the advert is mainly text with minimal colours, it gets the exact message across that it needs to and it makes the reader think that the suggested bet may actually happen, which leads to the reader think that they will walk away £330 better off!
The advert was based on a Champions League match that was taking place that night the chances of Manchester United winning 3-0 were quit high due to their superiority and also there was a lot of speculation that week about Tevez which normally means the player tries to go out and prove a point which is why it seemed to make so much sense that he would score, and to think that just £10 would return £330 is very appealing. Of course it is far from an easy bet but they cleverness of the advert does make the bet seem appealing and more importantly, very realistic!
